For purposes of prizes and donations, it is important to clarify what a unique donor is.
A core goal of Valley Gives is to increase the number of individuals who donate in the Pioneer Valley. Therefore Valley Gives prizes are usually awarded based on donations collected from “unique donors” or “individuals”.
For the purposes of these tallies, we consider a “unique donor” to be an individual person donating under their own name . Importantly, we do not consider the following to be “unique donors”:
● A donor giving on behalf of, in honor of, or in memory of someone else
● A child or youth under 18 (as they cannot legally make a credit card donation in their own name)
● A company or organization
Using this approach, we hope to use Valley Gives as a way to expand giving throughout the Pioneer Valley.